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What is a Jingle?

A Jingle is a short catchy piece of music or a song that is used to promote and market your business, your product, or your service. Usually :30 or :60 seconds long.

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Jingles contain a memorable melody and lyrics that reinforce your brand’s name, slogan, or key message that you want your customers and others to know or remember about your business.

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They are crafted to be memorable, ensuring your company and service stays in customers' minds long after they hear it!

Why should I have a Jingle?

  • Instant Brand Recognition – A jingle makes your business easily recognizable 

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  • ​Emotional Connection – Music creates a strong emotional bond with your audience

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  • Free Word-of-Mouth Marketing – A catchy Jingle gets stuck in people’s heads, making them more likely to share it!

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  • Multi-Platform Use – Perfect for TV, radio, social media, or even as a phone hold music, for your callers when they call your business

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  • Standout from your competitors - Jingles are a creative, fun, and cool way to market your business and tell people what you do

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  • Long-Term Impact – Unlike traditional ads, a great Jingle can be used for years, saving you money while keeping your brand top of of peoples minds

What type of Jingles are there?

1. SONG JINGLE

Song Jingle - This Jingle is like a song. It has music and singing. The lyrics of the song promote your brand or the service of your company in a catchy, memorable way. The length of this Jingle varies and can be :15 seconds, :30 seconds, or :60 seconds.

 

Here are some popular examples you might recognize. 

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2. TRACK JINGLE

Track Jingle - This type of Jingle is just a music track and no singing. Because this Jingle is just music and no singing, it allows you to have different messages and run different campaigns and multiple ads all while keeping your brand memorable and cohesive. The length of this Jingle varies and can be :15 seconds, :30 seconds, or :60 seconds.

 

Here are some popular track jingle examples you might recognize.

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3. AUDIO LOGO / SONIC LOGO

Though this type of Jingle is not a Jingle in the traditional sense, it is considered an Audio Logo (or Sonic Logo) which is a very short, memorable sound or melody that represents your brand. The length of this is generally :02 to :05 seconds long. Because it is so short, you can easily add them to any marketing campaign for your business. This is an effective way to emphasize your slogan, create instant brand recognition, and enhance your overall branding.

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Here are some popular examples you might recognize.

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How much does a Jingle cost?

The price of a Jingle can vary based on many factors including the style and genre of the music as well as the type of Jingle. It also takes into account several other important aspects, such as:

 

  • Jingle’s usage - How long do you want to use the Jingle?

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  • Jingle ownership - Do you want full ownership of the Jingle?

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These are important details to keep in mind when planning your marketing budget.4o mini

Radio Placement?

After we create your Jingle, part of our service includes getting your Jingle on the radio to run your ad. 

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By having a Jingle, you will now have the ability to market on all platforms including Radio, TV, Netflix, Hulu, Games, Podcast, etc..! You will have a powerful tool whenever you want to market your business, service, or product!

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